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IFA 2010

On behalf of world-famous computer manufacturer Acer, hmb developed an architectural concept which would work for different exhibition centers and booth layouts, and which was first presented at CeBIT 2009. The booth design for Acer Computer has since been continuously developed, a logical consequence of the ever changing demands on functionalities. The one thing that always remains the same is the look. It is characterized by striking architectural design, the dynamic design language of eye catchers and other features, as well as the frequent introduction of new and surprising materials. The booth design as a whole is clearly divided into functional product areas.